Stanly Fish writes in this morning’s NYT that his freshman English class examined speeches by Bush and Kerry. Voting on style alone, they found that Bush beats Kerry hands down. Is this important? Listen to Fish:
“….If you can't explain an idea or a policy plainly in one or two sentences, it's not yours; and if it's not yours, no one you speak to will be persuaded of it, or even know what it is, or (and this is the real point) know what you are. Words are not just the cosmetic clothing of some underlying integrity; they are the operational vehicles of that integrity, the visible manifestation of the character to which others respond. And if the words you use fall apart, ring hollow, trail off and sound as if they came from nowhere or anywhere (these are the same thing), the suspicion will grow that what they lack is what you lack, and no one will follow you.
Nervous Democrats who see their candidate slipping in the polls console themselves by saying, "Just wait, the debates are coming.'' As someone who will vote for John Kerry even though I voted against him in my class, that's just what I'm worried about.”
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